The Brand
OUR MISSION
It’s simple really. We strive to design the products that help you achieve your goals in and out of the gym.
It is ingrained in our culture to think about Performance by Design in every part of our process.
We make THE SOFTEST, SUSTAINABLE, CONTOURED, ERGONOMIC, ACTIVEWEAR on the planet!
WHO WE ARE
We make THE SOFTEST, SUSTAINABLE, CONTOURED, ERGONOMIC, ACTIVEWEAR on the planet! Our company is comprised of Fashion industry leaders from cutting edge trend companies, technical performance activewear brands, industry leaders in fit, and expert world leaders in the fabric manufacturing market. We have come together to create products that beat the competition. Why is it so good? Our styles are killer. We bring you the best on trend product with an unparalleled level of technical features and benefits so you’ll love wearing them, and you’ll want to workout in them. Combine that with the best fabrics around and you’ve got a winner. Ultra trendy. CHECK! Ultra technical so you get the best performance. CHECK! A price that can’t be beat for the quality. CHECK! CHECK!
OUR BELIEF
Gone are the days of activewear only being for the gym. We believe fashion isn’t just for a fun night out, you can and should look great and feel great all day long no matter what you are doing. We believe in affordable budget friendly pieces that work as hard as you do. We believe in incredible quality product that will make you excited to put on. Most importantly, we believe in you! Achieve all your goals in and out of the gym, we know you can do it and we’ve got your back! Have you heard the phrase, she believed that she could, so she did? Well babes, that’s you!
WHO YOU ARE
You are a total boss, and you’re happy to let the world know that you love to have fun, workout, brunch, run around, and are not ashamed to say you look stunning doing it all!
You will love our designs if you love fashion. You will love our fit if you love supportive styles that move with you. You will love the performance of our product if you love technical workout wear that doesn’t quit or give up on you. You will love how our styles feel if you love buttery soft fabrics and knit techniques that hold you at all the right places. You are someone who has goals, is empowered, and is taking the world by storm. We want you to have all of those tools and want to give you the best activewear and loungewear money can buy!
